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Biases of Behavioral Finance

What is more difficult to experience - making an investment and watching it decrease in value, or selling an investment and watching it increase in value? It is a tough question and there are feelings hardwired into our brains that make you react the way you do when these situations happen.

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Beware of the Herd Mentality Bias

Every year on Black Friday, countless people go into a frenzy seeking discounts on the latest TV or gaming system. This is because humans are hard-wired to herd, making it difficult to go against the crowd. The problem with herd mentality is that the crowd is not always right

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Our Behavior and Investment Results

We can’t discount the impact biases play, even if we’re not aware we have any. Another favorite sketch shown above from Carl Richards of Behavior Gap illustrates that how we behave has the greatest impact on our performance. In the investment policy and risk awareness questions that we require all clients to complete, we ask a few behavioral finance questions that help us understand how a client will react, or what will stress them out as they watch their balances grow or decline. What are your expectations, regrets or aversions? Are they realistic, and what will you do if these expectations do or don’t come to fruition?

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