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Beware of the Herd Mentality Bias

Every year on Black Friday, countless people go into a frenzy seeking discounts on the latest TV or gaming system. This is because humans are hard-wired to herd, making it difficult to go against the crowd. The problem with herd mentality is that the crowd is not always right

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Biases of Behavioral Finance

What is more difficult to experience - making an investment and watching it decrease in value, or selling an investment and watching it increase in value? It is a tough question and there are feelings hardwired into our brains that make you react the way you do when these situations happen.

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"It Was the Best of Times and the Worst of Times..."

Looking ahead in 2021, we’ve recently developed our investment thesis for the year. After each spending numerous hours in Zoom meetings, watching webinars, and reading reports by market and economic analysts, we are still bullish that the markets will produce a positive return this year. We see opportunities in international equities and emerging markets as vaccinations increase across the globe. We still see growth in US equities, although different sectors may outperform the previous leaders of the pack. In the near term, an additional economic stimulus package will give another shot in the arm (pun intended), to the US economy as we recover from lockdowns and look forward to reopening.

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